Donning a new mantle, with global and regional reach
The history and growth of travel distribution in the region is closely associated with our own, as we first evolved from DMARS to DNATA Data Systems to Algebra Link. As the business environment changed, in 2007, and Emirates amazed the world by signing 120 Airbus A350s, 11 A380s and 12 Boeing 777-330ERs, we rebranded to EmQuest, a division of Emirates.
EmQuest was formally established as an independent business unit of the Emirates Group to consolidate the distribution of travel services in the region. Over the years, the business developed its own suite of ingenious products for local content and market-specific information, and expanded the scope of services to include marketing, technical and help-desk support. EmQuest's extensive support structure, its links with Emirates and its deployment of technologically advanced products led to vast success in each market.
EmQuest was a leading force within Arabi (a sub-group of the Arab Air Carriers Organisation (AACO) that drove and led the GDS distribution strategy in over 12 countries resulting in millions of air and non air bookings.
Marking a prolific growth in business, and adhering to the policy of continuous innovation, we were officially branded as EmQuest.
Today EmQuest is one of the leading providers of travel technology in the UAE and provides a multitude of innovative travel solutions and value-added services to the travel industry.
